Digital Marketing Lead

Overall Job Purpose:

Ayvens is seeking a talented Digital Marketing Lead to lead the planning and delivery of our digital marketing activities across the UK for all brands. This role offers a competitive salary range of £40,000 - £50,000. You will be responsible for managing the design, development, and implementation of our website strategy in line with business objectives, as well as developing strategies to drive increased traffic and revenue through optimised content, digital campaign design, and SEO tactics.

Key Accountabilities:

As the Digital Marketing Lead, you will:

• Lead the research, design, and execution of website development to maximise brand positioning and impact.

• Plan and execute SEO strategies to enhance website authority.

• Collaborate with the entire marketing team to develop and deliver high-impact, high-quality, and cost-effective digital marketing campaigns that enhance conversion opportunities for all products and brands.

• Act as a subject matter expert (SME) to develop digital skills across the marketing team and work closely with the digital marketing executive to design optimised content.

• Ensure all digital activities comply with company guidelines, DMCCA, and FCA regulations.

• Use analytics, business data, and insights to inform digital decision-making.

• Manage supplier relationships and performance in line with company policy to deliver continuous improvement and value for money.

• Work across the business with key stakeholders and IT teams (central & local) to execute digital activities effectively and efficiently using available resources.

Competencies:

To succeed in this role, you should possess:

• A track record of digital marketing success.

• Strong teamwork and collaboration skills.

• Excellent organisational skills and project management capabilities.

• Strong interpersonal skills with the ability to engage stakeholders at all levels.

• Experience in supplier or relationship management.

• The ability to thrive in a dynamic, fast-paced environment, managing multiple projects simultaneously while working under pressure and to tight deadlines.

Skills and Experience Required/Desirable:

• Proven experience in digital marketing, including SEO strategy, digital campaigns, and website design.

• Knowledge of the Digital Markets, Competition & Consumers Act and the regulatory environment.

• Familiarity with design thinking or similar techniques with a customer-centric approach.

• A good standard of digital literacy, particularly with Content Management Systems.

• Working knowledge of core Microsoft applications (Word, Excel, MS Teams).

Ayvens Values:

At Ayvens, we value:

• Collaboration: Focusing energy and talent on collective success.

• Curiosity: Proposing new ideas and contributing to the change process.

• Authenticity: Acting ethically and with courage.

• Commitment: Engaging and demonstrating consideration for others.

Why Join Us?

At Ayvens, we believe in fostering a culture of innovation and collaboration. If you are passionate about digital marketing and want to make a meaningful impact, we would love to hear from you!