Marketing Content Specialist

A tremendous opportunity to join our Product & Marketing team who are responsible for the development oversight and performance of the Ayvens suite of products and services; the translation of these to market, channel and subsegment propositions, and the optimisation of promotional activities, best positioning Ayvens within the UK market.

As a Marketing Content Specialist you will bring a range of skills and experience including experience of B2B marketing execution.

Purpose

• Develop marketing assets, content and collateral to meet the needs of target audiences to maximise marketing performance.

• Design and deliver effective campaign materials, activity will include writing, reviewing and editing communications and collateral across multiple channels.

• Manage the central library of marketing assets, content and collateral in line with company policy.

Responsibilities

• Work with the Product & Marketing Business Partners to execute effective marketing campaign design and delivery to meet business objectives.

• Manage the development of segment specific targeted materials to optimise audience engagement in marketing activity.

• Manage the efficient re-branding of core materials to deliver to partner brands and maximise marketing creative ROI.

• Maintain the library of assets in line with company policy and stakeholder requirements.

• Support the delivery of client events through production of materials and technical assistance and organisation.

• Support the delivery of Social Media strategy through creation and publication of assets.

• Ensure measurement criteria set up for marketing assets to facilitate marketing performance reporting.

• Collect, analyse, and report on marketing asset performance metrics and campaign effectiveness to inform continuous improvement and stakeholder updates.

• Manage supplier relationships to support marketing activity on behalf of Ayvens.

• Work across the business with key stakeholders and IT teams (central & local) to execute digital activity effectively and efficiently using available resources.

Skills, Experience & Background

• B2B Marketing experience (campaign execution)

• Track record of marketing campaign success

• Great communication skills inc. good written English (copywriting skills)

• Strong teamworking and collaboration skills.

• Knowledge of Design thinking or similar techniques with a customer centric approach.

• Evidence of good organisational skills

• Experience of supplier/relationship management

• Ability to work in a dynamic face paced environment, enjoying the challenge of managing multiple projects simultaneously.

• Experience of working under pressure and to tight deadlines.

• Analytical skills to monitor and report on marketing performance data accurately and timely

• Working knowledge of core Microsoft applications (Word, Excel, MS Teams)

What We Can Offer

• Competitive starting of between £30,000 - £33,500

• Generous contributory pension scheme 

• 25 days holiday, in addition to bank holidays 

• Annual bonus scheme

• Volunteering days to assist in charity work

• Sustainability Initiatives 

• Generous Employee Referral Scheme (£1000)

Studies have shown that women and people of colour are less likely to apply for an opportunity unless they exactly meet the criteria specified. At Ayvens we are committed to building a diverse, inclusive, enjoyable and authentic workplace so if you are excited by this, or any role at Ayvens but your experience doesn’t exactly align, we would encourage you to apply regardless! What’s the worst that can happen?!