We are Ayvens

From electrification to digitalization, major global trends are redefining the way we travel. New services and players are transforming the mobility ecosystem. And we're seeing a shift from vehicle ownership to use – creating exciting growth opportunities for ambitious players like us.

As the undisputed leader in our industry, we are uniquely positioned to unlock value in the new world of mobility. We purchase, finance and manage new vehicles for customers around the world, providing a comprehensive, flexible and worry-free leasing service, for a typical contract duration of three to four years. With our wide range of products, channels and brands, we offer seamless solutions that unleash the freedom of mobility.

Ayvens was born from the acquisition of LeasePlan by ALD Automotive, the global mobility player that is part of the Societe Generale group. By bringing together our complementary capabilities and expertise, we saw an opportunity to reinvent mobility as we know it.

Our combined offering covers all-inclusive leasing, flexible subscription services, fleet management and multi-mobility solutions for large international companies, SMEs, professionals and individuals. With 15,700 employees in 44 countries, 3.4 million vehicles worldwide and the largest fleet of multi-brand electric vehicles, we make life and business easier, leading the path to net zero and being at the forefront of the digital transformation of the mobility industry.

1985 Date of creation.

1999 Axus becomes Hertz Lease

2003 Societe Generale acquires 100% of the capital.

2005 Obtains ISO9001:2000 certification.

2006 Acquisition of Locarlux.

2008 Becomes the Luxembourg market leader with 7,000 vehicles.

2010 Creation of a Car Center.

2016 Acquisition of Autolux and Parcours.

2023 Merger and acquisition of LeasePlan by ALD Automotive.

2024 ALD Automotive becomes Ayvens

Ayvens' ambition is to become the world leader in sustainable mobility. We're building on a solid foundation, building on the decades-long legacies of two leading car leasing companies, but we know there's still a lot of work to be done before we reach our goal. Guiding our journey is our goal to make life smoother for our customers around the world – enabling smoother, more sustainable and more accessible mobility.

In 2023, we launched PowerUP 2026: Ayvens' strategic plan to leverage our unique leadership position, shape the future of mobility, and achieve excellence. Ambitious? Absolutely – but we never shy away from a challenge, especially when it comes to our four PowerUp priorities.

We are committed to simplifying sustainable mobility for our customers. Our goal is to lead the way by offering a one-stop-shop with the widest customer reach and geographic coverage, as well as the largest distribution capabilities (through more than 430 partnerships with OEMs and others).

By offering the power of choice – across all customer segments and through a digital approach to the consumer – we aim to innovate and meet the changing demands of the market. Our focus on Mobility as a Service (MaaS), customer experience, multi-cycle leasing and digital services will set new standards in the industry.

Efficiency is at the heart of our strategy. We are dedicated to seamlessly integrating our two legacy businesses and maximizing our shared synergies. We will use our market leadership to leverage scale to reduce costs and increase value. And we are committed to achieving best-in-class levels of operational efficiency by building the most efficient and scalable global operational platform.

Environmental, social and governance (ESG) criteria and risk management are fundamental to our strategy. We will continue to lead the way towards sustainable mobility by always advising our customers to make environmentally friendly choices, with our commitment to the transition to electric vehicles (EVs) and ambitious decarbonisation targets reflecting our dedication. We will also invest in our people and talent, foster a culture of accountability, and manage risk responsibly.

Our financial targets reflect our company's ambition to grow while significantly improving our operational efficiency to best-in-class levels and maintaining a strong capital position. We aim to use our unique competitive positioning to drive profitability and deliver strong financial performance.