

A new chapter begins
Building on the successful integration of ALD Automotive and LeasePlan, we are entering a new phase in our journey. Major integration milestones have been achieved, creating a stronger, capable and more resilient company.
We are now embarking on the next chapter of Ayvens' journey, with a strategic plan designed to strengthen our leadership position in mobility, create more value for our stakeholders, and deliver sustainable growth through operational excellence, efficiency and scale.
We have a clear mindset: “Aim for excellence. Execute better, every day.” This means a commitment to continuous improvement: delivering a better experience for our clients, stronger performance across our business, and greater value for our stakeholders. That is how we pursue excellence, every day.
Our ambition: make mobility easy while helping our clients reduce emissions and costs

Our next chapter
"Over the past three years, we have brought together talented people, capabilities and expertise from across Ayvens, creating a stronger, more capable and more resilient business. Today, we are entering a new chapter, guided by a new strategic plan designed to strengthen our leadership position in mobility, create more value for our stakeholders, and deliver sustainable growth through operational excellence, efficiency and scale."
Philippe de Rovira
Chief Executive Officer

3 pillars to deliver our ambition




Grow - Selectively and upsell
We will grow selectively where we can create value, taking a differentiated approach by country, sales channel, customer type and vehicle type, resulting in funded fleet growth above 3% vs. 2026. This includes **growing our retail business among private consumers and SMEs by 15% vs. 2026 to reach 900k+ vehicles. At the same time, we will use **AI and technology to deliver a simple, seamless and fully integrated client experience from origination to contract management. Our focus is also to increase our light commercial vehicle (LCV) market share by 10% vs. 2026 to reach ~580k LCVs through expanded expertise in client support and consulting.
We aim to scale up our services offer by keeping up **the growth momentum in insurance and damage cover to reach 56% in 2029 vs 53% in 2026 **and rolling out Ayvens Power card, our charging solution, in 15 countries by 2029. In addition, we plan to scale up LCV fleet management solutions across markets by upgrading our LCV product offering with an uptime management and comprehensive turnkey solutions.

Excel - Operational excellence powered by people, data, tech & AI
We will leverage AI to accelerate Ayvens’ transformation. The potential of AI is substantial, and we are determined to leverage it as a key enabler of our ambitions, driving greater operational efficiency, lower costs, and an improved client experience. We will develop AI-powered tools and capabilities to simplify our operations and customer journeys, to fulfil our ambition towards our clients: make mobility easier. We will also build a consistent, efficient, and risk-resilient onboarding model by harmonizing practices across countries and optimizing processes, to deliver a faster, simpler experience to our clients.
In addition, we aim to optimize asset value through remarketing excellence. This means maximizing value across the vehicle lifecycle by leveraging our remarketing capabilities to improve resale performance, reducing logistics costs and supporting better purchasing decisions.

Transform - Prepare today for tomorrow's opportunity
We will shape the used-car lease market by expanding re-lease capabilities to capture this opportunity, as customers are increasingly looking for affordable, flexible and lifecycle-based mobility solutions. We are targeting c.13% CAGR over 2026-2029 and more than 100k vehicles in re-lease by 2029.
We prepare for connected, software-defined and AI-enabled vehicles by gathering and aggregating vehicle data across brands, markets and customer fleets, in order to expand our offering for new data-driven and software-based mobility services.
Our role as an aggregator of data, insights and fleet services will become increasingly valuable and will also be key to prepare for the emergence of autonomous vehicles. Ayvens is well positioned to play a key role thanks to its scale, industry position and fleet management expertise.


