Getting a grip on driver safety
Every year, lives are lost and communities are changed forever because of road traffic accidents. Despite safer vehicles and stronger policies, progress across Europe has slowed and it’s a reminder that safety behind the wheel remains everyone’s responsibility.
At Ayvens, we believe driver safety is not just a compliance issue, but a central part of responsible mobility. With many vehicles on Europe’s roads registered to businesses, employers play a key role in shaping safer driving habits and protecting their people.
Our new white paper, Getting a grip on driver safety, explores why road safety progress has stagnated and how organisations can help turn the tide. It brings together recent insights from across Europe, highlighting the need for renewed focus on driver behaviour, data-led decision-making, and the right balance between technology and training.
The paper looks at the shared responsibility between governments, businesses and individuals, and outlines practical ways companies can make safety an integral part of fleet management. It also shows how initiatives like Ayvens’ approach to driver support and risk prevention can help build safer, more sustainable fleets.
Achieving Europe’s long-term vision of zero road deaths will take collaboration, commitment and consistency. This white paper sets out the challenges, but also the opportunities to protect people, strengthen businesses, and make every journey safer.
