Commercial Director II

Ayvens Finland is seeking an experienced, strategic, and business‑driven Commercial Director to join our Country Management Team. In this key leadership role, you will shape the commercial direction of the company and ensure that Ayvens is perceived and chosen as the market leader among both current and prospective customers.

The Commercial Director oversees the full commercial agenda – sales, marketing, customer insight, and channel development – with the ultimate goal of delivering outstanding customer experience, strong sales performance, and sustainable business growth.

Key Objectives of the Role

• Drive strategic commercial planning and execution to position Ayvens as the market leader.

• Ensure a consistent, impactful brand presence by applying the Group’s brand guidelines and tone of voice across all customer touchpoints.

• Leverage customer surveys and feedback to steer service development and secure top‑quality mobility solutions and customer satisfaction.

• Maximize sales power by maintaining current sales channels and strengthening new product and channel opportunities.

• Ensure adequate resources and continuous competence development within the sales organization.

• Lead, motivate, and develop the sales force to achieve volume, efficiency, and profitability targets.

Areas of Responsibility

Commercial leadership:

• Full responsibility for sales & marketing activities across all channels.
   

Strategic and operational development:

• Customer segmentation, pricing strategy, sales plans, and customer relationship management.

• Leasing customer satisfaction, competitive intelligence, service process development, IKA management, and regional cross‑selling.

• Responsibility for end‑fleet management and sales volume targets.
   

Sales & marketing planning:

• Development of leasing marketing strategies, sales promotion plans, and budgets.

• Responsibility for internal and external communication plans.
   

Leadership and collaboration:

• Member of the Finnish Senior Management Group of Axus Finland.

• Actively contributes to internal and external communication in line with company values.

• Responsible for the operational process development of the partnership team and the leadership development of Team Sales Managers.
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Competencies – How You Lead

• Lead the team in line with the country strategy and the Management Charter. Enable effective communication and encourage teamwork across departments.

• Promote a culture of excellence by living our values.

• Demonstrate strong business excellence: set and follow up on objectives, analyse KPIs, manage deviations, and ensure continuous improvement.

• Apply lean process thinking and focus on quality and learning.

• Demonstrate a global mindset by aligning with Headquarters on strategy and best practices.

• Provide continuous coaching, identify key talents, and build succession plans within the commercial organization.

• Adhere to all local and global company policies and procedures.

Personal Characteristics

• Results‑oriented with strong analytical and structured working style

• Creative and solution‑oriented

• Team‑spirited, enthusiastic, and proactive

• Flexible, resilient, and adaptable to change

• Excellent communication skills

• Hands‑on approach with reliability and initiative

• Strong willingness to learn and growth mind-set

Professional Background

• University degree, preferably with a focus on Commerce

• Minimum 8 years of experience in a comparable role or agency environment, ideally in B2B

• At least 8 years of leadership experience

• Experience working in an international organization is an advantage

• Experience in digital marketing and social media (including lead generation)

• Strong interest in the automotive and fleet management sector

• Passion for digital trends, marketing innovation, and communications