Why India’s field forces drive bikes, not fleets
1 min to readMedia coverage
Despite having millions of employees working in sales, service and field-based roles, corporate vehicle leasing remains significantly underutilised in India. In an interview with Autocar Professional, Suvajit Karmakar, Country Managing Director, India & Asia Sub-Regional Director, Ayvens, discusses the factors limiting corporate fleet adoption and how businesses can unlock greater productivity, efficiency and employee wellbeing through organised mobility solutions.
Despite having millions of employees working in sales, service and field-based roles, corporate vehicle leasing remains significantly underutilised in India. In an interview with Autocar Professional, Suvajit Karmakar, Country Managing Director, India & Asia Sub-Regional Director, Ayvens, discusses the factors limiting corporate fleet adoption and how businesses can unlock greater productivity, efficiency and employee wellbeing through organised mobility solutions.
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The article explores how changing corporate compensation practices, the rise of reimbursement-led mobility models and regulatory challenges have contributed to low fleet penetration in India. It also highlights the operational and economic benefits of providing dedicated vehicles to field employees, particularly in industries where mobility is essential to business performance.
Article highlights
- Corporate fleets account for less than 2% of passenger vehicle sales in India, compared with approximately 35% in mature automotive markets such as Thailand and Western Europe.
- Ayvens believes company vehicles should be viewed as essential business tools for field sales and service teams rather than as executive perks.
- Dedicated leased vehicles can offer operational advantages over ride-hailing services, particularly for employees who travel frequently or carry equipment as part of their role.
- Businesses operating in rural and remote locations benefit from managed fleet solutions that provide maintenance, roadside assistance, replacement vehicles and administrative support.
- Expanding access to corporate mobility solutions could unlock significant opportunities across India's large field workforce and help businesses improve productivity, employee experience and cost efficiency.
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This article was originally published by Autocar Professional. The views and content are those of the original publication. Click the link above to view the full article on the publisher's website.
Published at 1 October 2026
1 October 2026
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