LeasePlan is now Ayvens
As announced last October, LeasePlan, the leading fleet management company, now has a new identity: Ayvens, as born from the acquisition of LeasePlan by ALD Automotive.
As of today, LeasePlan will operate in the Portuguese market as Ayvens. The brand is presented with a logo that represents the two companies united as a single team with a common goal. The name is solidly endorsed by its world-renowned majority shareholder Societe Generale.
Today we celebrate the turning of a chapter, with the adoption of Ayvens identity in our country. With the new brand, we have the challenge of giving the legacy of success that LeasePlan has established in Portugal over the last 30 years. Now with a strengthened capacity for innovation and an even greater ambition, we intend to lead the change towards more fluid and sustainable mobility. Better for people. For companies. And for the planet. Our new brand signature reflects this new ambition - Better with every move.
Under the motto "LeasePlan is now Ayvens", a multi-media campaign will be launched from 2 May. A multi-media campaign that includes the presence of billboards on the main Lisbon and Oporto, a digital display campaign and radio presence. radio presence. The most visible aspect of the new brand is the website with a new showroom with over 1,500 cars, available here: ayvens.com
