Car Policy Benchmark 2025
The Car Policy Benchmark 2025, promoted by Ayvens, reveals that the percentage of electrified passenger vehicles (100% electric and plug-in hybrids) has tripled, from 13% in 2022 to 40% in 2025. This figure means that, of the approximately 10,000 passenger vehicles analyzed in the study, out of a total of 12,000 vehicles, approximately 4,000 are already electrified.
In goods vehicles, the increase is also significant, from 1% in 2022 to 10% in 2025. The results show a significant evolution in the maturity of fleet policies, with a greater focus on economic metrics, such as total cost of ownership (TCO), and increasing standardization of management practices.
The study analyzed the policies and practices of around 400 companies from 11 sectors of activity, representing a fleet of approximately 12,000 vehicles, responsible for more than 425 million kilometers traveled annually. The main new feature of this edition is the inclusion of a new chapter dedicated to the electric transition experience. The data show that fleet management is now a highly structured area, with more than 96% of companies having formalized fleet policies, with an average degree of completeness and coverage of 75%.
Between 2022 and 2025, there was significant growth in the use of TCO as a decision-making criterion in fleet policies, rising from 73% to 83% of companies. The adoption of this methodology is more significant in larger fleets, although 80% of smaller fleets already use TCO. With regard to employee procedures and responsibilities, there is a growing trend towards shared responsibility for insurance costs, with the index increasing from 29% in 2022 to 33% in 2025.
At the same time, there has been a significant change in the definition of ceilings. In 2025, 82% of companies used income ceilings, gradually replacing purchase ceilings, whereas in 2022, both coexisted in a balanced manner. Over the last three years, income ceilings have increased by an average of 11%, with the greatest impact on sales teams (+16%) and middle management (+13%).
In a business environment increasingly focused on sustainability and efficiency, the Car Policy Benchmark 2025 reinforces the strategic importance of fleet management. This study shows a market that is clearly evolving, becoming more professional, more structured, and better prepared for the transition to electric vehicles. Ayvens remains committed to supporting companies with solutions that accelerate this transformation and contribute to smarter and more responsible mobility.
In terms of vehicle use, the average contract duration increased to 51 months, compared to 47 months in 2022. Longer contract terms allow companies to access more competitive rents, with 31% of organizations already contracting for five years or more, compared to only 9% in 2022. Renting continues to expand the range of services included. Since 2022, the average concentration of services has increased from 78% to 81%, with an emphasis on the subscription of replacement vehicles, insurance, and reconditioning insurance.
The electrification of fleets also continues on a consistent growth trajectory. The electrification index rose 7 percentage points, from 45% in 2022 to 52% in 2025. Companies reveal greater preparedness for the transition and greater awareness of the opportunities associated with electric mobility. The most valued dimension was cost considerations (74%), while the impact of the transition on drivers remains the least scored aspect (32%).
The driver survey involved more than 3,000 employees, who travel an average of less than 28,000 kilometers per year. Currently, 38% already drive electrified vehicles (compared to 17% in 2022), of which 25% are 100% electric and 13% are plug-in hybrids. The main obstacles to the transition include the range of electric vehicles (31%), the inadequacy of the public charging network (26%), the need for more planning for long trips (23%), and the higher initial investment (14%). Despite the challenges identified, 50% of drivers say they are willing to switch to 100% electric vehicles now, and 25% to plug-in hybrids, representing an additional transition potential of almost 40%.
The 2025 edition thus confirms a clear evolution in fleet management in Portugal. Fleet policy is establishing itself as a strategic integrated management tool, bringing together economic objectives, environmental responsibility, and people development. In a context marked by the technological maturity of electric vehicles and external pressures such as energy inflation and environmental regulation, companies are now called upon to adopt increasingly balanced, sustainable, and future-oriented fleet policies.
